Objective

Create a striking, memorable advertising visual for Patagonia that highlights the durability and texture of the clothing material and evokes a desire to explore the product.

Important: maintain the brand's premium style and make the creative ready for campaign launch.  

Outcome

I generated dozens of concepts using controlled prompts, selected six of the strongest, and manually refined them to a commercial level: texture elaboration, realistic lighting, a Patagonia-inspired color palette, detail retouching, and the creation of mobile crops. The final product includes one lead visual and three layout options for different formats.